四万十こじゃんとうまいちやフェスタ 2012

9月15日・16日と四万十では連携イベントが開催されました。

 

9月15日 はたフェス2012

 

 

9月16日 よさこい四万十

四万十こじゃんとうまいちやフェスタ2012

 

そんなイベントラッシュの熱気の中

16日のうまいちやフェスタには四万十屋も新兵器をひっさげて参戦致しました。

 

 

うまいちやフェスタは例年ですと四万十の店々が各々の「これがうまい!」と思う逸品を

試食に出すという手法をとっておりましたが、今回からテーマを設けてその中での技とアイデアを

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駆使した作品を試食に出すという手法に変更されました。

 

そして今回はなんと無料試食数もグレードアップし

1人4食を400人分+よさこい四万十参加の踊り子400人分

計3200食となる過去最高数を記録しました。

そんな記念すべき今回、最初のテーマに選ばれたのが・・・「ぶしゅかん」

 

 

イベントの様子

 

 

 

「ぶしゅかんみそライス」「ぶしゅかん丼」「清流ぶしゅかんソーメン」

「四万十美女と野獣にんにく焼きそば~ぶしゅかんver~」等

各々のアイデア品が勢揃い

 

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LLPしまんとさんとの共同開発品!

LLPしまんとさんHPはこちら

 

その名も・・・

「ぶしゅかんアイス 百年の彩香」

 

 

 

・・・サブタイトルの「百年の彩香」がラベルに載ってないとことかツッコミどころです(苦笑)

 

雛型ラベルとはいえ、デザイナーさん頼んますよ(;__)

 

とはいえ、新製品のモニタリングは良好

 

四万十屋の商品ラインナップに初のスイーツ系が登場するのも遠い話ではなさそうです。

 

 

イベントは終始盛り上がり、熱気冷めやらぬ中閉会を迎え

グランプリは居酒屋なかひらさんの「清流ぶしゅかんソーメン」が獲りました。

 

惜しくもグランプリ入賞は逃しましたが

色々と実になるイベントでした。

 

 

 

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